Customer Behavior
RFM, churn probability, next product and LTV in one call.
§ 01Summary
Customer analytics and churn prediction adapter. Turns raw product + billing events into per-customer RFM segments, churn scores, next-product-to-buy recommendations and LTV estimates — one signal surface driving lifecycle, CS and pricing.
§ 02Capabilities
What it does out of the box.
- RFM analysis (recency, frequency, monetary)
- Churn probability scoring
- Next-product-to-buy recommendations
- Lifetime value (LTV) estimation
- Cohort drift alerts
§ 03I / O Contract
What you send, what you get back.
Field-level schemas and versioning available under NDA.
Inputs
- Product event stream
- Billing + entitlement state
- Support ticket history
Outputs
- rfm_segment (id + label)
- churn_probability_30d (0–1)
- next_product_id + rationale
- ltv_estimate + confidence
// SAMPLE REQUEST
{
"customer_id": "c_A7...",
"window_days": 90,
"events_available": [
"billing",
"product",
"support"
]
}// SAMPLE RESPONSE
{
"rfm_segment": "313_at_risk_mid_value",
"churn_probability_30d": 0.31,
"next_product_id": "plan_annual",
"ltv_estimate": 4820
}§ 04Use Cases
Where partners are deploying it.
- Lifecycle triggers without hand-written rules
- CS queue prioritization by churn risk
- Cross-sell + upsell targeting
// WHEN YOU'RE READY
Single-adapter licence unlocks Customer Behavior for one product. Vertical bundles and full-portfolio access are documented on the Partners page.